CREATIVE AND CONCEPTUAL DEESIGN
About Me
Hi，I'm Xu Zhang(ALan). Currently I work in NetEase Games. Committed to building top-notch global gaming teams and games. The establishment of a global game studio. Facilitate international project collaborations between different studios around the world. And lead the team to expand the international market. Responsible for the overall work of the art team. Establish an efficient game art development process, master the management of the development progress, and audit the project art quality. Analyze and research the industry's best products, grasp the trend of the times, and lead the team to produce industry-leading art quality.
Manage art team and lead core development team to create new worlds in video games. Including from the world view design to the realization of all visual art in game. Design and create a unique game experience of game world.
Contact me
follow me
follow me
Work experience
2022 - Present
NetEase Games www.neteasegames.com
Position: Art Director
Dedicated to creating outstanding game productions, delivering extraordinary experiences to players worldwide. Facilitate international project collaborations among different studios across the globe. Lead teams in expanding into international markets. Oversee the overall operations of the art team. Establish efficient game art development pipelines, manage progress tracking, and review project art quality. Analyze and study industry-leading products, stay attuned to contemporary trends, and guide the team in achieving top-tier artistic excellence. Manage the art team and lead the core development team in crafting new worlds for video games—spanning from world-building design to the realization of all visual art in-game. Design and create unique gaming experiences.
2018 - 2022
2013 - 2017
Ubisoft (Core development team) www.ubisoft.com
Position: Associate Art Director
AAA games core development. Focus on the work of art director for AAA games development. And participate in the whole process of game development from the establishment of the world view to the final game listing.Lead the core development team and creation of new IP (AAA Console game) . Lead artists in various fields Accomplish goals together and cultivate team members to grow. Determine the artistic style for the project and explore the create high-quality visual art and conceptual design. Guide artists and game development teams to improve the quality. One of the core roles of the creative team. From time to time, And I also provide art direction for artists in different studios around the world.
Position: Senior concept artist The work focuses on the conceptual design of AAA project. Help the project explore the early art style and determine the direction of high concept visual art. It mainly works in world view design, level art design, animation sequence, conceptual design, the establishment of some actual art resources in the game, and the quality control of outsourced art resources. Terrain design and environmental art design, and help and train junior artists.
